Food Product Opportunity Report

If you’ve got an idea for a food or drink product but you’re not sure where to start, our Food Product Opportunity Report can really give you clarity. We’ll help define the opportunity and positioning for your brand, making sure your business has the best chance of success right from the outset.

Why you need it

Let the Relish team review your product opportunity and produce a clear, detailed report about your food or drink product idea’s viability. It’s a great starting point if you’re unsure whether there’s a commercial opportunity for your product.

What you get

A comprehensive competitor analysis of your category.
A detailed analysis of relevant market and consumer trends.
The opportunities for your brand, your unique selling points and the best positioning for your brand to be successful.
A presentation and Q & A session via Zoom.

Before you ask Relish to create your Food Product Opportunity Report, watch the FREE webinar to dig further into whether your food product idea is viable.

Relish webinar: Is My Food Product Idea Viable? Great to watch before your Food Product Opportunity Report

Is My Food Product Idea Viable? - Relish Marketing Webinar

Watch the FREE webinar: Is my Food Product Idea Viable?

Timescale

2 – 3 weeks

Investment

from £1,000 (+VAT)

Experienced food marketer
I’m so glad I found Jo at Relish Marketing. She is an experienced food marketer and has provided me with valuable advice as well as detailed product research reports. Jo’s work is of an extremely high standard and has been fundamental in helping me determine my overall product and brand identity. I will definitely be using Relish for my Sales and Marketing strategy and consider them a must for anyone looking to enter the FMCG space with little or no prior experience.
Founder
Chocolate startup

Determining the opportunity for your new product

We understand that bringing your product idea to life can be daunting. We designed our Food Product Opportunity Report for businesses to gain the clarity and strategic direction you need at the beginning of your journey.

Whether you’re a start-up producer, extending your existing range or an established food or drink business looking to enter new markets, the food product opportunity report will give you confidence about your product-market fit. It will help you pinpoint your unique brand positioning, setting the scene for the long-term success of your food or drink product.

To start, we undertake a deep dive into the category and its market trends to identify the key market opportunities for your product. The report will include an exploration of your target consumers and an assessment of the competitive landscape. We cover pricing, formats, flavours, claims and messaging.

One crucial factor producers can overlook at the start of development is establishing the commercial requirements and constraints. Relish will advise on the likely retail price and what your target cost of ingredients would need to be to achieve it. This information is essential for guiding your development team, as well as making sure the product is profitable.

Your comprehensive food product opportunity report is tailored to uncover both short- and long-term goals, define your idea’s most significant market opportunities, and ensure your brand is set up for success. We will:

Identify your business goals
Identify and pinpoint the best opportunity for your product idea within the marketplace
Identify and define your unique brand positioning to give your product the best chance of success
Review all relevant categories, market and consumer trends
Identify your target consumers and why they would buy this product
Assess your competition – including both direct and indirect competitors
Confirm a recommended retail price and a target cost for ingredients

This comprehensive report will give you the confidence to move forward with your product idea, knowing that your idea has a solid commercial rationale and unique brand positioning. The report will have invaluable information to help you pitch to investors and buyers.

Get in touch for a Food Product Opportunity Report by Relish Marketing

Jo Densley, Food and drink marketing expert

To discuss your product idea and explore the opportunity, contact us today!

Food Product Development

We can recommend food product development specialists that can help develop your ideas into innovative, commercially viable food and drink products.

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Sales Implementation: outsourced sales team

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Retailer Presentations

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Brand Collaborations

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Coaching and Mentoring

Ongoing support and advice to really help propel your business forward

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Integrated Website Design

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