With the festive season not that far away and a key period for retail – and food and drink especially – I thought I would share some ways to boost sales at Christmas.
How to boost sales at Christmas
- Early Bird Offers – try and get Christmas sales in as early as you can by offering some incentives to order early. Even if you have a short shelf-life product you can still do early pre-orders to help boost sales at Christmas.
- Make the most of festive events – I’m sure lots of you are attending Xmas fairs/markets so make sure you make the most of them and maximise sales. By presenting your products so consumers can see how they will fit into their Christmas. If your product is suited for gifting make sure you show examples on your stand of how it can be wrapped to look festive. Finally don’t forget to collect email addresses so you can keep the conversation going post Xmas!
- Maximise your online sales – if you have an online shop make sure you make the most of this busy time when people are spending more on food and drink to boost sales at Christmas. Make your shop look Xmassy, give incentives to trade up or buy more, can you offer free gift wrapping? And don’t forget to use your social media and email marketing to tell people about your shop!
- Seasonalise your product – if your product isn’t specifically Christmassy, think about how you can fit it into the season! Got a spice mix – how about bringing those Brussels to life with it? Chocolate bar? Perfect stocking filler….
- Festive packaging – a seasonal touch to your pack can work wonders to get your products into those Xmas baskets. One word of caution is don’t print a load of packaging that you are then left with after Xmas. I’m thinking more ribbons/tags…..
- Brand collaborations – these are great to do all year round – but particularly at this busy time of year it makes sense to do some and get your brand seen by more people.
- Competitions – again these are great all year round – but particularly at Xmas to stay top of mind when people are thinking about food gifting.
- Tasting – this is an important part of increasing sales whatever the time of year – so make sure you make the most of all the extra opportunities that this time of the year presents.
- Email marketing and social media – whilst you don’t want to bombard people, I would suggest that you may want to up your activity at this time of the year to make sure people know about you and think about you for food gifting.
- Planning – always critical! A lot of food and drink producers do a large proportion of their annual turnover in the festive period. This is why it is known as the Golden Quarter. Make sure you make the most to boost sales at Christmas and create a specific Xmas period plan to ensure you are making the most of all opportunities!
If you need any help to make sure you boost sales at Christmas, get in touch or call me on 0772 335 1884
